The Unsubscribed – Designing for Conversion

Many small businesses focus exclusively on creating a web site with amazing graphics, beautiful imagery and classic typography. The visual aesthetic, though, is only one of many factors in conversion. Creating an experience designed to influence behaviour – attract registrations, increase readership, improve likes and favourites and increase sales – requires designers and developers to…

Social Media in Government — Workshop April 2012

Zen Ex Machina are holding a social media for government workshop at the upcoming Australian Government Social Media Best Practice Toolkit conference by Ark Group. Where: Canberra, Australia When: 17-18 April 2012 In our hands-on and interactive workshop participants will learn to: Examine the risk profile associated with adoption of social media and the methods…

WCAG 2.0 mandate for Australian government agencies from federal to state

It wasn’t too long ago that  the Secretaries’ ICT Governance Board endorsed the Australian Government’s transition to WCAG 2.0. This mandate requires all Australian  Government websites. Importantly, all juristictions from federal to state and local, and including education and cultural, must implement WCAG 2.0 according to the following timetable: Old websites December 2010 — Agencies must complete a website stocktake and…

New Government panel listing

Zen Ex Machina is now on the AGIMO ICT MultiList Panel, so now it’s even easier for our Federal Government clients to access the best minds in Government Program and Citizen-Centric UX in Australia.