Designing effective email marketing campaigns

Businesses spend a lot of time and effort getting Users to their website and asking them to “like ” or subscribe to the site, yet with a click of a button that User can unsubscribe if they feel they are not getting value from you. I have recently been developing an email marketing campaign and…

The Unsubscribed – Designing for Conversion

Many small businesses focus exclusively on creating a web site with amazing graphics, beautiful imagery and classic typography. The visual aesthetic, though, is only one of many factors in conversion. Creating an experience designed to influence behaviour – attract registrations, increase readership, improve likes and favourites and increase sales – requires designers and developers to…