There’s been much interest in the way we put together our Personas from our sources of behavioural data collected over the last 5 years. It enables us to quickly create Personas in a few days rather than having to undertake weeks or months of research in order to understand the psychology — behavioural and cognitive — of customers, clients and stakeholders. For our clients who haven’t yet done user research and are using agile methods to deliver their projects, injecting this human-centred approach to developing stories can save time, quickly embed the project with knowledge of users, and overall, save money.
You can now download our A3 Persona Template (Word DOCX) so you can mirror our basic layout for your projects. If you’re interested in having us develop data-driven Personas for your project just get in touch with us for a quote.